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Jumei Bulks Up Beauty Roster

OPI, Max Factor and Jill Stuart join China's online retailer.

China's online retailer of beauty products Jumei International Holding Limited welcomed Max Factor and OPI Products to its “Authentic Beauty Product Alliance” (ABPA) and signed a cooperation agreement with Jill Stuart. Authenticity is a big part of the deal, according to the company. It said in a statement, “Jumei has always remained committed to sourcing the highest-quality beauty products for customers and ensuring authenticity. China's State Administration for In...

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